My media product uses a lot of stereotypical and cliche forms and conventions of a real life product from the R'n'B/Hip-Hop genre, such as the focus of our artists on the glamourous side of life, interested in money and of course, success. It takes inspiration from a lot of mainstream and underground sources and adds a little twist or bit of character to how it is presented. The colour theme of our ancillary tasks is black and white. Very obvious, but it is quite sophisticated and portrays a serious side to our artists. We toyed with the idea of the colour scheme, but came to a decision that white lettering and effects would suit our overall image a lot more than any other combination as it signified our intent to make our target audience understand that we are professional artists looking to make an impact. Our video also uses forms and conventions of real media products. The picturesque and idyllic images of city buildings and sky scrapers to start with conforms to stereotypical media products of the genre as it is something that is seen a lot throughout the mainstream music videos of the genre. My media product follows the 'Illustration' approach of Andrew Goodwin's Theory of Music Video Construction; the majority of the cuts of our video are on the beat to create emphasis on the change of scenery or artist. Our video matches the lyrics, and my artists act out the lyrics in the video. This theory was also important to us as we had planned to use the 'Amplification' method in the 'Band Image' section. Doing things such as playing on the lyrics to do with money, involving homeless people to show they are "unfamiliar" to money. This was something we decided to use the 'Illustration' technique to get a more complete effect in our video, we wanted to make sure that is was completely understandable and easy enough to engage with, so choosing the same techniques throughout of adoption of Andrew Goodwin's theory into our video was a good decision.
You need to include pictures of both your media products and those you are comparing them to.
ReplyDeleteYou also need to be much more specific about what things were stereotypes etc.
It is good you point out the colour scheme of the work, but need to be specific about you decisions.
You also need to list the conventions you were thinking of following and then explain how you followed them, or disrupted them.
You need more specific links to your work- exactly when have you used these elements in your work? (show me!)
ReplyDeleteAlso show me example of real media texts, so that you can show where you got your understanding of the forms and conventions from.
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