In what ways does your media product challenge forms and conventions of real media products?

[Pictures of our artists in clothing in talk about here]

Throughout the whole process of creating my music video and ancillary tasks, one of our major aims was to make sure that we challenged or changed the stereotypical views of the Hip-Hop genre in 2011. We added a personal and morden day twist to the clothing that our artists were wearing. Our artists wear pieces like blazers, leather and baseball jackets, trilby and flat hats/caps to add a more professional, and stylish effect to there overall image. We wanted to be rememberable, and for our artists to come in at a new angle in which nobody else has come in from before. The Hip-Hop genre is evolving, and we are not the first artists to start dressing more appropriately towards reaching out to a wider audience, but it is a crucial factor for us to consider because the look of our artists is very important to our success.