Conventions of a music video

Convention: the way things are done within the video, this also describes the genre of the music video.

The conventions of a music video vary depending on the genre of the music.

However, some general conventions are:

• The artist is shown performing; this is used to promote the artists face, in order to help them connect them with the song in the video, and the artist with the audience as a whole package.

• The lyrics of the song influence what is shown in the video; sometimes the artists will make videos that compliment and connect to the song, but they will sometimes do the opposite and do a completely different type of video, to fit to another recurring theme within perhaps an album, or the band itself.

• The pace of the editing fits the pace of the music; this is used to either help or disorientate the audience. In genres of music in which the customers want to be fed the music with no complications, and the editing and pace are in sync, but in other genres, the customers are more thought worthy and expect more of a music video.

• The codes of fress reflect the mood of the song; they are used to help portay the style and theme of the band or artist in the video, and certain costumes and traits within a genre will be used again and again to keep those trends going.