Genre Research 3

The conventions of a typical R&B/Hip-Hop genre based music video normally include a lot of use of money, whether that be in assets or physical cash, and women, normally in very little clothing being very provokative towards the males within the video. These two go hand-in-hand in the world of the artist, hence the phrase, "Money Over Bitches". There are normally lots of close ups and establishing shots, to make full exageration of what the artist has to show off within the video. This is used to create a envious feeling within the target audience.