There is a lot of technological editing used in this video, with the artists and other people being manipulated into different objects in a quick fashion to match the editing style of this video. One of the conventions of this genre's music video construction is that a lot of the video include the use of assets that cost a lot of money. There is no difference here, as expensive cars are used to show off the artists. The video is on a complete white background and the figures in the video are of all bright colours to make them stand out, the men are nearly all in black, and the women in colours like red and orange.
This video is very different to your average R&b/Hip-Hop music video as Lil Wayne tries to break any stereotype that he can. He tries to present himself in a rock-star persona, which matches the song, with the first 20 seconds really showing this. The rest of the video follows a parallel edit between the storyline of the song, in which Lil Wayne himself acts out, and the journey of him. Their are many close up- low angle shots of Lil Wayne's face, this is to give him full attention and show him a powerful rock star light.
Taio Cruz's video follows the genre's stereotypes to a tee, with the video matching the lyrics spoken, following the journey all about a man and his girlfriend. Their are many close up and long shots to show the intimacy of their relationship, which also follows the stereotype that many people of that genre following find girls as a possession.
This video also is made on a blank canvas, where the artist and backing dancers are allowed the freedom to present the video. A lot of the focus is on them, the distinguishing white suit that the artist is wearing sets him apart from anyone else in the video. The song and video do not really match, but the focus on the singing and dancing compliments the song. Usher is always found in the centre of the frame, surrounded by his backing group, this is to keep promoting his look.
This video also follows the genre's trait of a male talking about the females of the world. B.o.B uses cartoon like cut out's to represent his feelings on it, which is a unique use of Mise-en-Scene. The video follows a mid-shot fashion, with many shots of B.o.B walking down the street.
This video is very different to your average R&b/Hip-Hop music video as Lil Wayne tries to break any stereotype that he can. He tries to present himself in a rock-star persona, which matches the song, with the first 20 seconds really showing this. The rest of the video follows a parallel edit between the storyline of the song, in which Lil Wayne himself acts out, and the journey of him. Their are many close up- low angle shots of Lil Wayne's face, this is to give him full attention and show him a powerful rock star light.
Taio Cruz's video follows the genre's stereotypes to a tee, with the video matching the lyrics spoken, following the journey all about a man and his girlfriend. Their are many close up and long shots to show the intimacy of their relationship, which also follows the stereotype that many people of that genre following find girls as a possession.
This video also is made on a blank canvas, where the artist and backing dancers are allowed the freedom to present the video. A lot of the focus is on them, the distinguishing white suit that the artist is wearing sets him apart from anyone else in the video. The song and video do not really match, but the focus on the singing and dancing compliments the song. Usher is always found in the centre of the frame, surrounded by his backing group, this is to keep promoting his look.
This video also follows the genre's trait of a male talking about the females of the world. B.o.B uses cartoon like cut out's to represent his feelings on it, which is a unique use of Mise-en-Scene. The video follows a mid-shot fashion, with many shots of B.o.B walking down the street.
more work needs to be written about each one what makes the video typical of your genre? try and cut down video size by only showing important parts.
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